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AI Agents

AI marketing agents that work your social media — not just write it

Hire from a gallery of task-specific agents: a support agent that drafts customer replies, a sales agent that captures leads, a moderator that hides scams, a ghostwriter, a carousel designer, a repurposer, a trend scout. Each one is configured in minutes, learns from your corrections, and works on rails you control.

The Nimply Agents page with nine active AI agents bound to different social channels
A real workspace: nine agents live, each bound to its channel, with run history and one-click pause.

The rails

Autonomy you can actually trust

The reason most teams don’t let AI near their audience is simple: no guardrails. Nimply’s agents are built rails-first —

  • Drafts by default, never direct publishing

    Content agents create drafts that enter the same draft → approval → scheduled pipeline as everything else. There is no code path for an agent to publish a post directly.

  • Human takeover, automatic stand-down

    Reply agents pause for hours whenever a teammate answers a conversation, and you can mute an agent on any single thread with one click.

  • Every action is visible

    Run history shows each step an agent took, each tool it called, and exactly what it cost in credits. Moderation actions leave audit notes on the thread.

  • Learning you can inspect

    Agents remember preferences and lessons from your corrections — and you can read, edit, or delete every memory.

A conversation in the Nimply inbox with the AI agent panel showing a one-click pause control
The agent panel on a live conversation — watching, note left for the team, pause anytime.

The directory

Seventeen agents, one job each

Specialists beat generalists. Every agent is built, prompted, and guard-railed for exactly one job — and does it with your context.

WhatsApp, Messenger and Telegram, one instance

Restaurant Concierge

Answers guests on WhatsApp, Messenger and Telegram from your menu and hours

Reads your Google Sheet — menu, allergens, hours, delivery, policies — answers routine questions on its own, records bookings and orders for your team to confirm, and always hands allergy safety, refunds and payments to a person.

Learn more →

Works on your inbox channels

Customer Support Agent

Drafts replies to DMs & comments with your business context

Reads the conversation, checks your business facts (hours, shipping, pricing — even live systems via MCP connections), and drafts a reply for your team. Switch to auto mode when you trust it.

Learn more →

Personal Instagram accounts

Personal DM Agent

Answers your personal DMs in your own style

For personal accounts: mirrors how you actually write — emoji habits included — with allow/block lists and a when-away mode so it only covers for you when you're gone.

Learn more →

Works on your inbox channels

Sales & Lead Agent

Spots buying intent and captures leads before they go cold

Watches conversations for buying signals, qualifies with your questions, tags and prioritizes hot leads, and leaves a handoff note for your team — without inventing prices or promises.

Learn more →

Comments on connected channels

Community Moderator

Hides spam & scams, escalates threats — with an audit trail

Reviews incoming comments against your rules. Scams and spam get hidden (or deleted where platforms allow), real criticism stays untouched, and every action is logged in a visible note.

Learn more →

LinkedIn profiles & pages

LinkedIn Ghostwriter

Writes LinkedIn posts in your voice, on your schedule

Studies your published posts to match your voice, then drafts fresh posts on the cadence you pick. Every draft waits in your approval queue — it never posts for you.

Learn more →

Any publishing channel

Evergreen Recycler

Turns your best-performing posts into fresh new drafts

Finds your top posts by real engagement, rewrites them with a new angle (never verbatim), and respects cooldowns so your feed never repeats itself.

Learn more →

Any channel

Designer

On-brand carousels, images, pins, stories and video thumbnails

Designs from a topic or your own text in your brand kit — original layouts or your templates — and drafts the result for your approval. Start from a preset: Carousel Designer for multi-slide carousels, or Thumbnail Director for three editable thumbnails sized for YouTube, Shorts, Reels, TikTok, podcasts or link previews.

Carousel Designer →Thumbnail Director →

Any two channels

Content Repurposer

Rebuilds your content natively for other platforms

Takes a published post (or a pasted article/script) and rebuilds it in the target platform's native format — a LinkedIn insight post, a punchy Instagram caption, a tight X post — with lineage tracking so nothing gets repurposed twice.

Learn more →

Whole workspace

Trend Scout

Turns industry news into ready-to-use post angles

Scans live industry feeds (and any trend sources you connect) through the lens of your niche, then files 3–5 sourced post angles as cards on your Ideas board — every angle traceable to a real article.

Learn more →

Any video-capable channel

Clip Director

Cuts one long video into captioned vertical shorts

Finds the moments worth keeping in a long video, cuts them to vertical, burns in captions, and drafts each short for your approval — so one recording becomes a week of posts.

Your own accounts, across platforms

Syndication Manager

One video, a distinct edit for each account you own

Turns a single video into a native, captioned short for every account in your own network — one genuinely different edit per identity, not the same file reposted — each waiting for approval before it goes out.

Telegram channels

Telegram Channel Editor

Keeps your Telegram channel posted, in Telegram's own format

Turns links, videos and notes into Telegram-native posts with buttons, mirrors what you publish on other networks, and writes weekly digests. Always as drafts you approve.

Telegram, WhatsApp and Messenger

Community Concierge

Answers membership questions in DMs, without handing out access

Explains your tiers, gives each person their own join link, and tells them truthfully where their membership stands. It never grants access itself — the membership engine does that, so a persuasive message can't talk its way in.

Pinterest

Affiliate Pin Studio

Turns the products you recommend into Pinterest pin drafts

Reads each product page and uses only the real name, price and details it finds, designs on-brand pins, and adds your affiliate link and disclosure. Every pin is saved as a draft for your approval — it never posts on its own.

Any channel, or none

Ad Creative Studio

A set of on-brand static ads from your product photo and offer

Designs several ad angles in square, portrait and story sizes, with text kept clear of the ad buttons, and saves them to your media library for you to upload to your own ad manager. Nimply never runs or pays for ads.

Any channel

Lead Magnet Builder

Turns a topic or blog post into a downloadable PDF guide

Designs a checklist, guide or cheat sheet as a PDF in your brand kit, plus promo graphics and a draft post, and suggests an email sign-up download for your Nimply Page. Nothing goes live until you approve it.

Coming soon: Caption Writer · Hook & Script Writer · Performance Analyst · Triage Concierge — we ship agents when they’re genuinely useful, not as roadmap decoration.

Setup

Hiring an agent takes minutes, not onboarding weeks

  1. 01

    Pick from the gallery

    Choose the job — support, sales, moderation, ghostwriting, design, repurposing, scouting.

  2. 02

    Answer the wizard

    Business context, tone, boundaries, which channel it works on, and which AI model to use — with per-run cost shown up front.

  3. 03

    Choose the rails

    Draft or auto mode, reply scope (comments, DMs, or both), allow/block lists, and a schedule if the agent runs on one — provisioned as a visible automation you can extend.

  4. 04

    Review the work

    Drafts land in your approval queue; replies appear as notes; every run logs its steps, tools, and credit cost.

The Nimply agent template gallery with install-ready AI agent templates

Connected to your business

Agents that answer with facts, not guesses

A support reply is only useful if it’s true. Connect your business systems as MCP servers — order management, booking, docs, anything that speaks the Model Context Protocol — and your agents can look up real answers mid-conversation.

  • API key or OAuth sign-in

    Connect servers with a header key, or sign in through the full OAuth flow — tokens are stored encrypted and refreshed automatically.

  • Per-agent permissions

    Each agent only sees the connections you grant it. Your sales agent doesn't need your order system; your support agent might.

  • Tools in the run log

    Every external lookup an agent makes is recorded in its run history — you can see exactly what it asked and what came back.

Example — a real support run

  1. Customer DM

    “My order arrived damaged — order #2481. Can you help?”

  2. Agent → your order system (MCP)

    lookup_order(#2481) → shipped Mon, batch 240-C

  3. Agent → drafts for your team

    Apology + replacement offer + asks for the batch number photo

  4. Your team

    Reviews, tweaks one line, sends. The agent learns from the edit.

AI agents — frequently asked questions

What is an AI marketing agent?

An AI marketing agent is a task-specific AI worker configured for one job — answering support questions, capturing leads, moderating comments, ghostwriting posts — that runs repeatedly with your context: your business facts, your tone, your boundaries. Unlike a chat assistant you have to prompt every time, an agent is set up once and then works on its own schedule or reacts to events, always within the limits you set.

Will agents post or reply without my approval?

Not unless you explicitly enable it. Content agents (Ghostwriter, Recycler, Designer, Repurposer, Affiliate Pin Studio, Lead Magnet Builder) only ever create drafts that go through your normal approval and scheduling workflow. Conversational agents (Support, Sales, Personal DM) default to draft mode, where suggested replies appear as internal notes; auto mode is opt-in, rate-limited, and pauses automatically when a human teammate replies. You can also pause any agent on a single conversation with one click.

How do the agents learn my brand and voice?

Three ways. During setup you give each agent its context — business facts, tone, off-limits topics. Writing agents study your actual published posts to match your voice. And agents learn from corrections: when you edit a drafted reply before sending, the agent compares your version to its own and saves durable lessons it applies next time. Everything an agent has learned is visible and editable.

Can agents access my business data or external tools?

Yes — through MCP (Model Context Protocol) connections. Connect your order system, booking tool, docs, or any MCP server (API key or OAuth sign-in), and agents like Customer Support can look up real answers — order status, availability, policy details — instead of guessing. You choose exactly which connections each agent can use.

How much do agent runs cost?

Agents use the same AI credits as the rest of Nimply, with a per-run estimate shown before you hire one and the exact spend recorded on every run in its history. There's no separate agent add-on or per-seat AI fee.

Do the agents work on every platform?

Publishing agents work everywhere Nimply publishes: Instagram, Facebook, X, LinkedIn, TikTok, YouTube, Pinterest, Threads, and Telegram. Conversational agents ride on the unified inbox, which is rolling out per network as platforms grant access — WhatsApp Business chats, Facebook Page DMs and comments, X DMs and mentions, YouTube and TikTok comments, Threads replies, Telegram comments and DMs, and Instagram DMs and comments are live today.

Your first agent can be working today

Start free, connect a channel, and hire from the gallery. Draft mode by default — nothing ships without you.