Nimply Logo

AI Agents

AI marketing agents that work your social media — not just write it

Hire from a gallery of task-specific agents: a support agent that drafts customer replies, a sales agent that captures leads, a moderator that hides scams, a ghostwriter, a carousel designer, a repurposer, a trend scout. Each one is configured in minutes, learns from your corrections, and works on rails you control.

The Nimply Agents page with nine active AI agents bound to different social channels
A real workspace: nine agents live, each bound to its channel, with run history and one-click pause.

The rails

Autonomy you can actually trust

The reason most teams don’t let AI near their audience is simple: no guardrails. Nimply’s agents are built rails-first —

  • Drafts by default, never direct publishing

    Content agents create drafts that enter the same draft → approval → scheduled pipeline as everything else. There is no code path for an agent to publish a post directly.

  • Human takeover, automatic stand-down

    Reply agents pause for hours whenever a teammate answers a conversation, and you can mute an agent on any single thread with one click.

  • Every action is visible

    Run history shows each step an agent took, each tool it called, and exactly what it cost in credits. Moderation actions leave audit notes on the thread.

  • Learning you can inspect

    Agents remember preferences and lessons from your corrections — and you can read, edit, or delete every memory.

A conversation in the Nimply inbox with the AI agent panel showing a one-click pause control
The agent panel on a live conversation — watching, note left for the team, pause anytime.

The directory

Ten agents, one job each

Specialists beat generalists. Every agent is built, prompted, and guard-railed for exactly one job — and does it with your context.

Works on your inbox channels

Customer Support Agent

Drafts replies to DMs & comments with your business context

Reads the conversation, checks your business facts (hours, shipping, pricing — even live systems via MCP connections), and drafts a reply for your team. Switch to auto mode when you trust it.

Learn more →

Personal Instagram accounts

Personal DM Agent

Answers your personal DMs in your own style

For personal accounts: mirrors how you actually write — emoji habits included — with allow/block lists and a when-away mode so it only covers for you when you're gone.

Learn more →

Works on your inbox channels

Sales & Lead Agent

Spots buying intent and captures leads before they go cold

Watches conversations for buying signals, qualifies with your questions, tags and prioritizes hot leads, and leaves a handoff note for your team — without inventing prices or promises.

Learn more →

Comments on connected channels

Community Moderator

Hides spam & scams, escalates threats — with an audit trail

Reviews incoming comments against your rules. Scams and spam get hidden (or deleted where platforms allow), real criticism stays untouched, and every action is logged in a visible note.

Learn more →

LinkedIn profiles & pages

LinkedIn Ghostwriter

Writes LinkedIn posts in your voice, on your schedule

Studies your published posts to match your voice, then drafts fresh posts on the cadence you pick. Every draft waits in your approval queue — it never posts for you.

Learn more →

Any publishing channel

Evergreen Recycler

Turns your best-performing posts into fresh new drafts

Finds your top posts by real engagement, rewrites them with a new angle (never verbatim), and respects cooldowns so your feed never repeats itself.

Learn more →

Instagram & LinkedIn

Carousel Designer

Branded carousels — images for Instagram, PDF for LinkedIn

Writes the slide copy and renders finished slides in your brand colors — as an image set for Instagram and a single swipeable PDF document for LinkedIn, because that's what each platform actually needs.

Learn more →

Any two channels

Content Repurposer

Rebuilds your content natively for other platforms

Takes a published post (or a pasted article/script) and rebuilds it in the target platform's native format — a LinkedIn insight post, a punchy Instagram caption, a tight X post — with lineage tracking so nothing gets repurposed twice.

Learn more →

Whole workspace

Trend Scout

Turns industry news into ready-to-use post angles

Scans live industry feeds (and any trend sources you connect) through the lens of your niche, then files 3–5 sourced post angles as cards on your Ideas board — every angle traceable to a real article.

Learn more →

YouTube channels

Thumbnail Director

Designs on-brand YouTube thumbnails and verifies CTR impact

Generates thumbnail concepts tuned to your niche, renders titles in ten-plus scripts, applies the winner to your video, and runs a before/after click-through comparison with real data.

Learn more →

Coming soon: Caption Writer · Hook & Script Writer · Performance Analyst · Triage Concierge — we ship agents when they’re genuinely useful, not as roadmap decoration.

Setup

Hiring an agent takes minutes, not onboarding weeks

  1. 01

    Pick from the gallery

    Choose the job — support, sales, moderation, ghostwriting, design, repurposing, scouting.

  2. 02

    Answer the wizard

    Business context, tone, boundaries, which channel it works on, and which AI model to use — with per-run cost shown up front.

  3. 03

    Choose the rails

    Draft or auto mode, reply scope (comments, DMs, or both), allow/block lists, and a schedule if the agent runs on one — provisioned as a visible automation you can extend.

  4. 04

    Review the work

    Drafts land in your approval queue; replies appear as notes; every run logs its steps, tools, and credit cost.

The Nimply agent template gallery with install-ready AI agent templates

Connected to your business

Agents that answer with facts, not guesses

A support reply is only useful if it’s true. Connect your business systems as MCP servers — order management, booking, docs, anything that speaks the Model Context Protocol — and your agents can look up real answers mid-conversation.

  • API key or OAuth sign-in

    Connect servers with a header key, or sign in through the full OAuth flow — tokens are stored encrypted and refreshed automatically.

  • Per-agent permissions

    Each agent only sees the connections you grant it. Your sales agent doesn't need your order system; your support agent might.

  • Tools in the run log

    Every external lookup an agent makes is recorded in its run history — you can see exactly what it asked and what came back.

Example — a real support run

  1. Customer DM

    “My order arrived damaged — order #2481. Can you help?”

  2. Agent → your order system (MCP)

    lookup_order(#2481) → shipped Mon, batch 240-C

  3. Agent → drafts for your team

    Apology + replacement offer + asks for the batch number photo

  4. Your team

    Reviews, tweaks one line, sends. The agent learns from the edit.

AI agents — frequently asked questions

What is an AI marketing agent?

An AI marketing agent is a task-specific AI worker configured for one job — answering support questions, capturing leads, moderating comments, ghostwriting posts — that runs repeatedly with your context: your business facts, your tone, your boundaries. Unlike a chat assistant you have to prompt every time, an agent is set up once and then works on its own schedule or reacts to events, always within the limits you set.

Will agents post or reply without my approval?

Not unless you explicitly enable it. Content agents (Ghostwriter, Recycler, Carousel Designer, Repurposer) only ever create drafts that go through your normal approval and scheduling workflow. Conversational agents (Support, Sales, Personal DM) default to draft mode, where suggested replies appear as internal notes; auto mode is opt-in, rate-limited, and pauses automatically when a human teammate replies. You can also pause any agent on a single conversation with one click.

How do the agents learn my brand and voice?

Three ways. During setup you give each agent its context — business facts, tone, off-limits topics. Writing agents study your actual published posts to match your voice. And agents learn from corrections: when you edit a drafted reply before sending, the agent compares your version to its own and saves durable lessons it applies next time. Everything an agent has learned is visible and editable.

Can agents access my business data or external tools?

Yes — through MCP (Model Context Protocol) connections. Connect your order system, booking tool, docs, or any MCP server (API key or OAuth sign-in), and agents like Customer Support can look up real answers — order status, availability, policy details — instead of guessing. You choose exactly which connections each agent can use.

How much do agent runs cost?

Agents use the same AI credits as the rest of Nimply, with a per-run estimate shown before you hire one and the exact spend recorded on every run in its history. There's no separate agent add-on or per-seat AI fee.

Do the agents work on every platform?

Publishing agents work everywhere Nimply publishes: Instagram, Facebook, X, LinkedIn, TikTok, YouTube, Pinterest, and Threads. Conversational agents ride on the unified inbox, which is rolling out per network as platforms grant access — YouTube comments are live today, with Instagram and Facebook DMs and comments arriving as Meta app review completes.

Your first agent can be working today

Start free, connect a channel, and hire from the gallery. Draft mode by default — nothing ships without you.