By industry
Social media management, shaped to your industry
A salon’s DM inbox is nothing like a law firm’s approval queue. Each guide below covers what actually works in your vertical: the content rhythm, the questions your audience DMs you, which AI agents to hire first, and how the draft-approve-schedule rails keep everything on brand — with a worked example scenario per industry.
Real Estate
Listing posts, open-house countdowns, and an agent that answers "is this still available?" DMs while you are mid-showing.
The real estate playbookRestaurants
A week of menu, staff, and special posts planned in one sitting — plus comment replies that sound like the person at the pass.
The restaurants playbookConsultants & Coaches
Turn expertise into a steady LinkedIn presence and let an agent qualify discovery-call DMs before they reach your calendar.
The consultants & coaches playbookLaw Firms
Authority content with a mandatory approval rail — nothing publishes until a partner signs it off.
The law firms playbookArtists
Show the work, not the admin: portfolio carousels, process posts, and a queue that keeps posting while you are in the studio.
The artists playbookSchools & Education
Event announcements across every platform at once, with comment moderation that keeps school pages safe.
The schools & education playbookNonprofits
Campaign calendars, volunteer spotlights, and donor thank-yous — run by a team of two with an AI staff behind them.
The nonprofits playbookPhotographers
Your archive is a content engine: recycle best-performing shoots, schedule galleries, and answer booking DMs automatically.
The photographers playbookMusicians
Release-cycle content mapped out from announcement to afterglow, with fan DMs answered in your voice.
The musicians playbookChurches
Sunday's sermon becomes a week of clips, quotes, and reflections — and the community stays welcoming with spam kept out.
The churches playbookDentists
Approachable patient-education posts on a schedule, appointment questions answered fast, reviews-era reputation handled.
The dentists playbookDoctors & Clinics
Health-practice marketing with hard rails: educational content on schedule, and no AI ever gives medical advice in your DMs.
The doctors & clinics playbookEcommerce
Product drops scheduled everywhere, comment-to-DM funnels for launches, and an agent that answers stock questions from live data.
The ecommerce playbookSalons & Barbershops
Before-and-afters, open-slot posts, and DM booking replies with your price list — posted while you are with a client.
The salons & barbershops playbookCar Dealerships
Fresh-inventory posts, walkaround clips, and lead capture that tags hot buyers before they cool off.
The car dealerships playbookHotels & Travel
Seasonal campaigns, guest-question DMs answered around the clock, and one calendar across every property page.
The hotels & travel playbookGyms & Fitness
Class schedules, member spotlights, and transformation-story carousels — consistent even during opening-shift weeks.
The gyms & fitness playbookAuthors
Book-launch arcs, reader-question replies, and a LinkedIn ghostwriter for your nonfiction platform — while you write the next one.
The authors playbookFinancial Advisors
Compliance-first by design: every post waits in an approval queue, every AI reply stays inside the rails you set.
The financial advisors playbookContractors & Construction
Job-site before-and-afters and project timelines posted from your camera roll — proof of work that wins the next bid.
The contractors & construction playbookWhy this isn’t one generic playbook
The same platform, configured like a different staff
Every workspace gets the same building blocks — AI agents, the planner, automations and the unified inbox — but a dealership configures its Sales & Lead Agent around inventory questions while a church tunes its moderator against scam waves. The industry guides show those configurations, honestly: only shipped features, no invented numbers, scenarios clearly marked as illustrations.
Looking for your job instead of your industry? Browse Nimply by role or jump straight to specific use cases.
Your industry, your rails, your AI staff
Connect your channels, hire your first agent, and keep every draft behind your approval — free to start.