Pillar 1
Listings & open houses
Just-listed posts, price-change updates, open-house countdowns, and just-sold wrap-ups. Time-sensitive by nature — which is why they belong on a scheduled calendar, not in your head at 11pm.
🏡 Nimply for Real Estate
Real estate social media marketing that works while you’re at showings
Listings move in days. Buyers DM at 9pm. And you’re in a car between appointments all afternoon. Nimply gives you an AI staff for real estate social media marketing: agents that draft the listing posts, answer the “is this still available?” messages, and keep your feed alive — while every single thing they produce waits for your approval.
Draft → your approval → schedule · pause any conversation · transparent per-run credits
🏡
Just listed · 14 Oakview Lane
3 bed · 2 bath · open house Sat 11–1 · link in bio
Hi! Is this one still available? Could we see it this weekend?
It is! The open house runs Saturday 11–1 — or I can set up a private showing. Want me to send the booking link?
Draft — awaiting your approvalSales & Lead Agent · thread tagged “Lead”
Illustrative example — the agent drafts, you approve, the buyer hears back in minutes instead of hours.
What to post
Three pillars carry a realtor’s feed
Social media for real estate agents isn’t complicated — it’s relentless. The accounts that win rotate three kinds of content and never stop. The hard part is the never stopping.
Pillar 2
Market insight
Rate explainers, what a seller’s market actually means, how appraisal gaps work. This is the content that makes buyers save your profile — and it stays useful for months, which makes it perfect recycling material.
Pillar 3
Local life
The coffee shop by the new listing, the school-district rundown, the farmers market. You’re not selling houses — you’re selling a neighborhood you clearly know better than anyone else scrolling past.
Your AI staffing plan
Three hires that cover the whole job
Nimply’s agent gallery has ten templates; a realtor usually needs three. Each one drafts, you approve, it schedules — none of them can post on their own.
Inbox
Sales & Lead Agent — for buyer DMs
Answers listing questions on your Facebook Page and Instagram professional account, qualifies one question at a time, tags real buyers as Leads, and flags hot ones urgent. Pairs naturally with Instagram lead generation workflows.
Calendar
Evergreen Recycler — for market explainers
Your best rate explainer from March still answers questions buyers have in August. The recycler finds proven posts by real engagement, rewrites them fresh — never verbatim — and cooldowns stop it repeating itself.
Design
Carousel Designer — for listing carousels
Turns a listing description into a branded multi-slide carousel for Instagram in your colors — deterministic rendering, so it costs no image-model credits.
Illustrative scenario
A solo agent’s open-house weekend
Picture a solo agent — call her the listing agent for 14 Oakview Lane — running two open houses in one Saturday. Here’s how the weekend goes with an AI staff behind her.
Thursday evening
She reviews the week's drafts in the planner: the open-house countdown, a school-district explainer the recycler refreshed, and a listing carousel. Three approvals, ten minutes, all scheduled.
Saturday, 11am–1pm
First open house. Six DMs come in about Oakview. The Sales & Lead Agent answers each with the open-house times, asks whether they're pre-approved, and tags two threads as Leads.
Saturday, 2pm
Between houses, she opens the inbox in the car. One thread is marked urgent — a pre-approved buyer who wants Sunday. She takes that one over herself; that's the conversation worth her time.
Sunday night
The just-sold post for last month's closing goes out on schedule. She approved it Thursday. Her weekend was showings and one hot buyer — not her phone.
The DM handling here builds on the same rails as Instagram auto-DM workflows — with the difference that an agent qualifies and tags, instead of firing one canned message at everyone.
Real estate social media — FAQ
Can Nimply answer buyer DMs while I'm at a showing?
Yes — that's the Sales & Lead Agent's whole job. When someone DMs your Facebook Page or Instagram professional account about a listing, it replies with the details you configured, asks qualifying questions one at a time, and captures contact details. You can run it draft-first, where every reply waits for your approval, or let it handle routine questions and escalate anything unusual.
Will the AI ever publish a listing post without me seeing it?
No. Agents in Nimply never publish directly — they draft, the draft waits for your approval, and only then does it schedule. That's a hard rail, not a setting. For listings this matters: price changes, status changes, and broker requirements mean you want eyes on every post, and the workflow guarantees you get them.
How does this fit with MLS rules and fair-housing compliance?
Honestly: Nimply doesn't make compliance judgments for you, and no software should claim to. What it gives you is control — nothing an agent drafts reaches your feed or a buyer's inbox without sign-off if you keep draft-first mode on. Your brokerage's rules and your MLS's advertising rules stay your call; the approval workflow is how you enforce them.
Which platforms do the DM and comment agents cover?
The inbox agents currently work on Facebook Pages and Instagram professional accounts, with comment coverage on Facebook, Instagram, and YouTube. Inbox is opt-in per channel, so you decide which accounts the agent can even see. Publishing and scheduling cover the full set of connected channels.
What happens when a serious buyer shows up in my DMs?
The Sales & Lead Agent tags the conversation as a Lead, and if the buyer signals urgency — pre-approved, wants a showing this week — it marks the thread urgent so it jumps out at you. It only ever shares links you configured, like your showing-booking page, and it hands the conversation to you the moment it stops being routine.
What does running these agents cost?
Agents run on transparent per-run credits — you see the estimated cost before a run and the actual cost after it, so there's no metering mystery. Plans bundle credits, and you can check current numbers on the pricing page. You can also pause any agent per-thread or entirely, any time.
Your listings deserve a feed that never goes quiet
Hire your first agent free, connect your Facebook Page and Instagram, and approve your first week of drafts this evening.