🍽️ Nimply for Restaurants
Restaurant social media marketing, planned between services
In most restaurants, the owner is the marketing department. Restaurant social media marketing gets done at 11pm after close — or it doesn’t get done at all. Nimply turns it into one sitting a week: plan seven posts, approve the drafts, and let the Restaurant Concierge answer “are you open tonight?” on WhatsApp, Messenger, Instagram and Telegram while you’re on the floor.
One sitting → seven days covered
Mon
Monday special
PhotoTue
Staff pick
PhotoWed
Behind the pass
ReelThu
Guest repost
UGCFri
Weekend menu drop
CarouselSat
Full-house story
StorySun
Prep-day reel
ReelAn illustrative week — specials, staff, process, guests. Every slot lands in the planner, timed with best-time-to-post guidance.
The good news
Food is the last content that still wins organically
Most small businesses fight the algorithm. Restaurants don’t: a steaming plate, a packed Friday room, the chef plating at the pass — people genuinely want to watch this. Local diners follow restaurants on Instagram the way they once kept takeout menus in a drawer.
The problem was never the content. It’s that the person who’d post it is also expediting tickets at 8pm. Consistency loses to service, every single night — unless posting is a batch job done once, on a quiet Tuesday afternoon, with captions drafted for you.
Your AI staff
Three hires you don’t have to payroll
Each agent does one job well and works inside rails you set. Content agents never publish directly — drafts wait for your approval, then schedule. The concierge answers only what your sheet says and leaves the risky calls to you.
🍽️ Restaurant Concierge
One agent on WhatsApp, Messenger, Instagram and Telegram. Answers “are you open Sunday?”, “does the tart have nuts?” and “table for four at eight?” from your own menu, hours and allergen sheet, records the booking for your team, and hands allergies, refunds and payments to a person — always.
🎠 Carousel Designer
New seasonal menu? Hand it the dishes and get a branded multi-slide carousel in your colors for Instagram. Deterministic rendering — no image-model credits burned on a menu drop.
♻️ Evergreen Recycler
Your signature-dish post from spring earned its engagement. The recycler finds those proven winners, rewrites them fresh — never verbatim — and cooldowns keep the feed from repeating itself.
Illustrative scenario
A week at a 12-table bistro
Say you run a 12-table neighborhood bistro — call it Willow & Vine. Tuesday afternoon, before prep, you sit down with your camera roll for twenty minutes. Photos from the weekend go into the media library, the AI assistant drafts captions that sound like you, and the week fills up: Wednesday’s braise, Thursday’s staff pick, Friday’s menu-drop carousel the designer built from your new autumn menu. You approve seven drafts and close the laptop.
Friday at 7:40pm, mid-service, four WhatsApp messages arrive asking about tables and one asks whether the mushroom tart is vegetarian. The Restaurant Concierge answers the tart question from your Menu tab, records each table request with the party size, time and phone number, tells the guests the team will confirm, and marks a private-hire enquiry for you in the morning. Someone asks if the tart is safe for their nut allergy: the agent quotes your allergen row and passes that one to a person. The comment-to-DM flow from your Instagram auto-DM setup sends the menu to everyone who commented “MENU” on the drop post.
Saturday at 10am you open People → Requests, tap “Confirm & tell the guest” on last night’s four tables, and each guest gets the confirmation in the chat they wrote from. Sunday, the recycler notices your gnocchi post from May was the quarter’s best performer and files a fresh rewrite as a draft for next week. You’ll approve it Tuesday — same twenty minutes, same chair.
Restaurant social media — FAQ
Can it answer “do you have a table tonight?” DMs for me?
Yes. The Restaurant Concierge answers WhatsApp, Facebook Messenger, Instagram and Telegram conversations from a Google Sheet you own — menu, prices, hours, allergens, delivery zones, parking, dogs, corkage — and records a table request with the party size, time and phone number for your team to confirm. It never invents a free table: unless you connect a reservation system, availability is the team's call, and the guest is told someone will confirm.
Will anything post or reply without me seeing it first?
Content agents never publish directly — drafts wait in your planner for approval, then schedule, and that rail can't be turned off. For guest messages you choose the posture at setup: human in the loop (it drafts, you send), Hybrid (routine answers on their own, bookings and anything unusual wait for you) or Autopilot. Four things always go to a person whatever you pick: allergy safety judgements, refunds, illness claims, and deposits or card payments.
Which platforms does this cover?
Publishing and scheduling work across your connected channels — Instagram, Facebook, TikTok, YouTube, Threads, Pinterest, LinkedIn, X and Telegram. The Restaurant Concierge answers WhatsApp Business, Facebook Messenger, Instagram and Telegram DMs today (Instagram messaging was approved by Meta on 17 September — reconnect your Instagram account once to enable it). Inbox is opt-in per channel, so the agent only sees accounts you enable.
Does it work with my booking or ordering system?
Out of the box it works from your sheet and records bookings and orders as requests in People → Requests; share the sheet as an editor and confirmed ones are written into its Bookings and Orders tabs too. If your reservation or ordering system exposes an MCP server, connect it and the agent can look things up there — and, on Autopilot with changes allowed, create the booking in it. Built-in connectors for the common reservation and POS platforms are next on the roadmap.
I barely have time to take photos. What does Nimply actually fix?
Honest answer: it won't shoot your food — nothing can replace a phone pointed at a good plate. What it fixes is everything after the photo: turning your camera roll into a planned week, writing captions in your voice, resurfacing your best-performing dishes when the calendar is empty, and answering the DMs that pile up during service.
What happens if someone complains?
Complaints go to a person by default. The concierge marks the conversation urgent, leaves a note with what it found, tells the guest someone from the team will follow up, and stops there — no scripted apology, no promises. In public comments the Community Moderator only acts on spam and abuse, never on criticism.
How much does the AI staff cost to run?
Agents run on transparent per-run credits: you see an estimated cost before you hire one and the actual cost after each run. Plans include credit allowances, and current numbers live on the pricing page. WhatsApp replies carry no Nimply charge; from 1 October 2026 Meta bills delivery to your WhatsApp Business Account after 1,000 free replies per number each month, and the app shows that separately. Any agent can be paused instantly — per conversation or entirely.
Twenty minutes on Tuesday. Covered all week.
Connect your channels, plan your first week free, and let the Restaurant Concierge draft its first replies tonight.