Instagram & Facebook · Comment-to-DM
They comment a keyword. You send the DM.
Stop typing the same message under every “link please”. Set a keyword and a DM once, and every commenter who asks for it gets your link in their inbox, automatically. Flat price. No per-contact billing.
Free to start · setup takes a few minutes · works on Instagram professional accounts and Facebook Pages
Try it · simulation
The exact setup you will do, in 30 seconds
Pick the platform, type your keyword and your DM, then post a test comment. This is a simulation: nothing touches a real account, but the behaviour is the real automation’s.
Comments appear here.
The DM lands here the moment a matching comment arrives.
Simulation only. In Nimply the real automation does exactly this: plain keyword matching (no AI reads the comment), one private reply per comment inside the platform's 7-day window, and every send listed in the run history.
How it works
Three steps, then it runs on its own
- 1
Connect your account
Instagram professional account or Facebook Page. One tap, Meta’s own login. Nimply never asks for your password.
- 2
Pick the post and the keyword
A specific post or every post. Then the word people will comment, like GUIDE or LINK, and the DM they should receive.
- 3
Go live
From that moment each matching comment gets your DM as a private reply, optionally with a public reply too. Every send shows in the run history.
The honest version
What it does, and what it does not
Comment-to-DM tools love big promises. These are the rules Meta sets and Nimply follows, so you can plan around them.
- Keyword matching is whole-word and case-insensitive. No AI reads the comment.
- One private reply per comment, ever, and only within 7 days of the comment.
- It sends automatically. There is no draft-and-approve step on this automation.
- Instagram professional accounts (business or creator) and Facebook Pages.
- Free plan: 1 automation workflow and 50 automation runs a month. Paid plans raise the runs; the price is flat, never per contact.
Comment-to-DM, answered
What exactly happens when someone comments?
Nimply checks the comment text against your keyword rules in order. The first rule whose keyword appears as a whole word (any capitalisation) wins: the commenter gets your DM as a private reply, and, if you turned it on, your public reply appears under their comment. Comments without a keyword are left alone.
Does an AI read the comments?
No. Matching is plain whole-word text matching, so it is predictable: GUIDE matches “GUIDE please!” and “guide”, never “guidance”. Nothing is left to a model’s judgement, and nothing is sent that you did not write yourself.
Can it message someone twice, or follow up later?
No. Meta allows exactly one private reply per comment, and only within seven days of the comment. Nimply respects both: one DM per matching comment, never a sequence. If a comment is too old, the run history records why no DM went out.
Which accounts does it work with?
Instagram professional accounts (business or creator) and Facebook Pages. During setup you connect the account you want; the wizard then lets you pick a specific post or run on any post.
Do I approve each DM before it is sent?
No. Comment-to-DM sends automatically the moment a matching comment arrives, which is the point of it. If you want a human in the loop, that is what Nimply’s AI agents are for; this automation is deliberately simple.
What does it cost?
Nimply charges a flat price per plan, never per contact or per DM. The Free plan includes one automation workflow and 50 automation runs a month — enough to try it on a real post. Paid plans raise the run allowance; you see the exact numbers inside the setup before you decide.
Can it reach comments from before I set it up?
Yes, within Meta’s seven-day window. When your rule is scoped to a specific post, Nimply can sweep that post’s recent matching comments and DM them too, counting each as one automation run.
Set yours up in a few minutes
Connect Instagram or Facebook, type the keyword and the DM, go live. Free to start. See plans.