Curated collection · 14 templates
Instagram post templates for every format that matters
Every Instagram-specific template in the Nimply library, pulled from across our categories and grouped by job: feed captions, carousels, Reels, Stories, and profile copy. Each prompt is shown in full — copy it anywhere, or run it in Nimply with your brand voice applied.
templates/social/instagram-carousel-caption
Write an Instagram carousel post caption for a [slide_count]-slide carousel about [topic]. Start with a scroll-stopping first line (max 125 characters before the "more" cut-off). Include a brief description of what each slide should cover. Write the full caption with line breaks for readability. Add a clear CTA asking users to save or share. Include 20-25 relevant hashtags grouped at the end. Tone: [tone]. Target audience: [audience].
The carousel caption template, in full — highlighted chips become form fields in the app.
What makes Instagram copy different
Instagram truncates captions after roughly 125 characters, which means your first line is not an introduction — it is the entire pitch for the tap on “more.” Templates written for blogs or LinkedIn fail here because they warm up before they hook. Every template below puts the hook in line one.
The second difference is what success looks like. On Instagram, saves and shares signal far more than likes: a save means the post was useful enough to keep, and useful-enough-to-keep is a writable property — checklists, tutorials, and carousels with a clear payoff earn it structurally. That is why several of these templates end with an explicit reason to save.
If captions are your daily grind, the Instagram caption generator workflow shows how these templates run inside the app — and saved hashtag sets keep your go-to tags one click away in the composer.
Feed captions & hashtags
The workhorses. Collab captions that read naturally from both accounts, guide intros that frame a collection, and a hashtag strategy prompt that treats tags as categorization rather than incantation — a handful of specific tags beats thirty generic ones.
Instagram Collab Post Caption
InstagramWrite a co-branded Instagram collaboration post caption.
[brand_1] [brand_2] [collaboration_topic] [tone]
Instagram Guide Intro
InstagramPlan and introduce an Instagram Guide with structured content.
[topic] [tone]
Instagram Hashtag Strategy
InstagramBuild a tiered Instagram hashtag strategy with rotation plan.
[topic] [niche] [tone]
Carousels
Carousels are Instagram’s save-earning format, and they live or die on structure: slide one is a hook with a promise, each middle slide carries exactly one idea, and the last slide asks for the save or the follow. Both templates below enforce that shape — one for the caption, one for a full tutorial carousel outline.
Instagram Carousel Caption
InstagramWrite an Instagram carousel caption with slide breakdown and hashtag strategy.
[slide_count] [topic] [tone] [audience]
Tutorial Instagram Carousel
InstagramCreate a tutorial Instagram carousel with one teaching point per slide.
[slide_count] [topic] [skill_level] [audience] [tone]
Want the slides designed, not just written? The Carousel Designer agent renders finished Instagram image carousels from a topic — drafts you approve, never auto-published.
Meet the Carousel DesignerReels
A Reel needs two scripts: the video and the caption. The caption template writes the second hook — the line that stops sound-off scrollers — while the trend-adaptation and transition-script templates handle the video side: borrowing a trending format without losing your brand, and scripting cuts that hold attention.
Instagram Reel Caption
InstagramWrite an Instagram Reel caption with hook and targeted hashtags.
[topic] [tone] [niche]
Instagram Reel Trend Adaptation
InstagramAdapt a trending Reel format to your brand while staying on-trend.
[trend_description] [brand_or_niche] [topic] [tone]
Instagram Reel Transition Script
InstagramScript a Reel with creative transitions that match audio beats.
[count] [topic] [duration] [tone] [audience]
Stories, polls & interactive
Stories are where the audience talks back. Polls and quizzes work because tapping is free — the templates here sequence them so each tap earns the next frame, from a single story poll to a full interactive sequence, plus a Story ad script for the paid version of the same attention.
Instagram Story Poll
InstagramPlan an Instagram Story sequence with an interactive poll.
[topic] [tone]
Interactive Story Sequence
InstagramDesign an interactive Story sequence with engagement on every slide.
[topic] [slide_count] [tone]
Story Quiz Series
InstagramCreate an educational Story quiz series with explanations for each answer.
[count] [topic] [tone]
Instagram Story Ad Script
InstagramScript a 15-second Instagram Story ad with precise timing.
[product_or_service] [pain_point] [audience] [tone]
Bio & profile
Every post you publish sends strangers to one place. The bio template treats those 150 characters as conversion copy — who you help, what they get, why follow — and the grid-aesthetic planner makes the first nine posts a new visitor sees tell one coherent story.
Frequently asked questions
Are these Instagram post templates free?
Yes — every prompt on this page is published in full, and you can copy any of them into whatever tool you use. Running them inside Nimply applies your brand voice and uses transparent AI credits, with the output saved as a draft you can schedule.
Do these templates create the images too?
The templates on this page are copy prompts — captions, scripts, and structures. For visuals, Nimply’s Carousel Designer agent renders finished Instagram image carousels from a topic or a source post; like everything in Nimply, its output is a draft you approve before anything is scheduled.
How long should an Instagram caption be?
As long as it earns, but the first line carries the weight: the feed truncates captions after roughly 125 characters, so the hook has to land before the fold. These templates are written with that constraint baked in — the opening line is always doing hook duty.
Can Nimply schedule the posts these templates produce?
Yes. Instagram is fully supported in Nimply’s planner — generate the caption from a template, attach your media, route the draft through approval if your team uses it, and schedule it to feed, Reels, or Stories from the same calendar as your other platforms.
From template to scheduled Instagram post
Generate the caption with your brand voice, approve the draft, and schedule it to feed, Reels, or Stories — all in one place.