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Ad Copy template

Instagram

Instagram Story Ad Script

Script a 15-second Instagram Story ad with precise timing. This is the exact template that ships in Nimply’s AI Content Studio — the full prompt is below, with every fill-in variable highlighted.

Run this template in NimplyAll ad copy templates

The full prompt

Write a script for a 15-second Instagram Story ad for [product_or_service]. Structure: Second 0-3: Hook — grab attention immediately (text overlay + visual suggestion). Second 3-8: Problem or desire — connect with the viewer's pain point: [pain_point]. Second 8-12: Solution — show/tell how your product solves it. Second 12-15: CTA — clear swipe-up or action prompt. Include: text overlay for each section (keep short — 3-5 words per screen), voiceover script if applicable, and visual/creative direction. Target audience: [audience]. Tone: [tone].

Copy it anywhere, or open it in Nimply where each highlighted variable becomes a form field and the output lands as a draft in your planner.

How to run it in Nimply

  1. 1

    Open the Content Studio

    Every template in this library ships inside the app — find this one under Studio → Templates.

  2. 2

    Fill the variables

    The bracketed placeholders become form fields. Your brand voice settings apply automatically.

  3. 3

    Generate and edit

    Generation uses transparent AI credits. Rewrite the weakest line — the last 10% is your voice.

  4. 4

    Schedule the draft

    The output lands as a draft you can approve and schedule to any connected channel.

Craft notes

Getting the most from ad copy templates

  • Write five hooks, keep one. The templates that generate multiple variants exist because first drafts of ads are almost never the winner.
  • Name the audience inside the copy — an ad that could address anyone stops no one.
  • One offer per ad. Stacked offers read as noise and depress every metric.
  • Keep the claim inside what you can prove; ad platforms and customers both punish overreach.

More ad copy templates

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Retargeting Ad Copy

Create retargeting ad copy that brings back warm leads without being intrusive.

[product_or_service] [retargeting_action] [incentive] [platform]

Carousel Ad Card Copy

Create a story-driven carousel ad with copy for each card.

[card_count] [platform] [product_or_service] [narrative] [audience] [tone]

Google Display Ad Copy

Write Google Display ad copy adapted for multiple banner sizes.

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A/B Test Ad Variations

Generate structured A/B test ad variations with clear hypotheses.

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Browse all ad copy templates or the full template library. Templates are one part of the AI Content Studio.

Stop writing from a blank page

Run this template with your brand voice, then schedule the result — the full 502-template library ships with every Nimply workspace.

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