Storytelling template
"How We Built This" Story
Document the building process with decisions, trade-offs, and honest moments. This is the exact template that ships in Nimply’s AI Content Studio — the full prompt is below, with every fill-in variable highlighted.
The full prompt
Write a "How We Built This" story for [platform] about [what_was_built] at [brand_name]. This is a process story — take the reader behind the curtain. Include: the spark — why you decided to build this, the constraints — budget, time, or resource challenges, the team — who was involved and what made them the right people, the process — key decisions and trade-offs made along the way, the pivot — something that changed mid-course, the launch — what launch day felt like, and the results — how it was received. Word count: [word_count]. Tone: [tone]. Make the process as interesting as the outcome.
Copy it anywhere, or open it in Nimply where each highlighted variable becomes a form field and the output lands as a draft in your planner.
How to run it in Nimply
- 1
Open the Content Studio
Every template in this library ships inside the app — find this one under Studio → Templates.
- 2
Fill the variables
The bracketed placeholders become form fields. Your brand voice settings apply automatically.
- 3
Generate and edit
Generation uses transparent AI credits. Rewrite the weakest line — the last 10% is your voice.
- 4
Schedule the draft
The output lands as a draft you can approve and schedule to any connected channel.
Craft notes
Getting the most from storytelling templates
- Start inside the moment ("The email arrived at 6:04am"), never at the chronological beginning ("I founded the company in 2019").
- Stakes make stories: what would have been lost? The templates ask explicitly.
- The failure-story format builds more trust than any win — but only when the lesson cost you something real.
- End on the change, not the moral. Readers extract lessons better than captions state them.
More storytelling templates
User Story Thread
Tell a user story across a social media thread that builds to a transformation.
[platform] [user_scenario] [product_or_service] [tone]
Before and After Showcase
Showcase transformations with vivid before-and-after storytelling.
[platform] [product_or_service] [client_description] [before] [after] [word_count] [tone]
Narrative Brand Comparison
Position your brand against the old way through narrative, not comparison.
[platform] [brand_name] [industry] [word_count] [tone]
Origin Story Thread
Tell the full brand origin story across a compelling social media thread.
[platform] [brand_name] [tone]
Employee Appreciation Story
Honor a team member with a genuine story that reflects company culture.
[platform] [brand_name] [role] [word_count] [tone]
Customer Transformation Story
Tell a detailed customer transformation story with the full journey arc.
[platform] [brand_name] [customer_type] [before_state] [after_state] [timeline] [results] [word_count] [tone]
Browse all storytelling templates or the full template library. Templates are one part of the AI Content Studio.
Stop writing from a blank page
Run this template with your brand voice, then schedule the result — the full 502-template library ships with every Nimply workspace.