Storytelling template
Before and After Showcase
Showcase transformations with vivid before-and-after storytelling. This is the exact template that ships in Nimply’s AI Content Studio — the full prompt is below, with every fill-in variable highlighted.
The full prompt
Write a before-and-after showcase post for [platform] demonstrating the impact of [product_or_service]. Client/project: [client_description]. Before state: [before]. After state: [after]. Structure: "Meet [client]" introduction (2 sentences), the "before" picture — paint the pain, frustration, or challenge vividly, the process — a brief overview of what was done (3-4 key steps), the "after" picture — show the transformation with specific results, a client quote (draft a realistic one), and a CTA for others who relate to the "before." Keep under [word_count] words. Tone: [tone]. The transformation should feel dramatic but believable.
Copy it anywhere, or open it in Nimply where each highlighted variable becomes a form field and the output lands as a draft in your planner.
How to run it in Nimply
- 1
Open the Content Studio
Every template in this library ships inside the app — find this one under Studio → Templates.
- 2
Fill the variables
The bracketed placeholders become form fields. Your brand voice settings apply automatically.
- 3
Generate and edit
Generation uses transparent AI credits. Rewrite the weakest line — the last 10% is your voice.
- 4
Schedule the draft
The output lands as a draft you can approve and schedule to any connected channel.
Craft notes
Getting the most from storytelling templates
- Start inside the moment ("The email arrived at 6:04am"), never at the chronological beginning ("I founded the company in 2019").
- Stakes make stories: what would have been lost? The templates ask explicitly.
- The failure-story format builds more trust than any win — but only when the lesson cost you something real.
- End on the change, not the moral. Readers extract lessons better than captions state them.
More storytelling templates
Narrative Brand Comparison
Position your brand against the old way through narrative, not comparison.
[platform] [brand_name] [industry] [word_count] [tone]
Origin Story Thread
Tell the full brand origin story across a compelling social media thread.
[platform] [brand_name] [tone]
Employee Appreciation Story
Honor a team member with a genuine story that reflects company culture.
[platform] [brand_name] [role] [word_count] [tone]
Customer Transformation Story
Tell a detailed customer transformation story with the full journey arc.
[platform] [brand_name] [customer_type] [before_state] [after_state] [timeline] [results] [word_count] [tone]
Pivot/Rebrand Story
Tell the vulnerable story of a brand pivot with lessons for others.
[platform] [brand_name] [old_identity] [new_identity] [word_count] [tone]
Empathy Map Content Post
Create deeply resonant content using an empathy map framework.
[platform] [audience] [topic] [word_count] [tone]
Browse all storytelling templates or the full template library. Templates are one part of the AI Content Studio.
Stop writing from a blank page
Run this template with your brand voice, then schedule the result — the full 502-template library ships with every Nimply workspace.