Storytelling template
Narrative Brand Comparison
Position your brand against the old way through narrative, not comparison. This is the exact template that ships in Nimply’s AI Content Studio — the full prompt is below, with every fill-in variable highlighted.
The full prompt
Write a narrative-style post for [platform] that subtly positions [brand_name] against the old way of doing things in [industry]. Do NOT name competitors. Instead, tell the story of "how things used to be" and how [brand_name] represents the new way. Structure: "Remember when you had to [old painful way]?" opening, the problems with the old approach (3 pain points told through story), the shift — what changed in the industry, the new approach — how [brand_name] fits into the new way, and a vision for the future. Word count: [word_count]. Tone: [tone]. Be respectful of the past while making the future feel exciting.
Copy it anywhere, or open it in Nimply where each highlighted variable becomes a form field and the output lands as a draft in your planner.
How to run it in Nimply
- 1
Open the Content Studio
Every template in this library ships inside the app — find this one under Studio → Templates.
- 2
Fill the variables
The bracketed placeholders become form fields. Your brand voice settings apply automatically.
- 3
Generate and edit
Generation uses transparent AI credits. Rewrite the weakest line — the last 10% is your voice.
- 4
Schedule the draft
The output lands as a draft you can approve and schedule to any connected channel.
Craft notes
Getting the most from storytelling templates
- Start inside the moment ("The email arrived at 6:04am"), never at the chronological beginning ("I founded the company in 2019").
- Stakes make stories: what would have been lost? The templates ask explicitly.
- The failure-story format builds more trust than any win — but only when the lesson cost you something real.
- End on the change, not the moral. Readers extract lessons better than captions state them.
More storytelling templates
Origin Story Thread
Tell the full brand origin story across a compelling social media thread.
[platform] [brand_name] [tone]
Employee Appreciation Story
Honor a team member with a genuine story that reflects company culture.
[platform] [brand_name] [role] [word_count] [tone]
Customer Transformation Story
Tell a detailed customer transformation story with the full journey arc.
[platform] [brand_name] [customer_type] [before_state] [after_state] [timeline] [results] [word_count] [tone]
Pivot/Rebrand Story
Tell the vulnerable story of a brand pivot with lessons for others.
[platform] [brand_name] [old_identity] [new_identity] [word_count] [tone]
Empathy Map Content Post
Create deeply resonant content using an empathy map framework.
[platform] [audience] [topic] [word_count] [tone]
Customer Success Story
Tell a customer success story that puts the customer journey first.
[platform] [customer_name] [product_or_service] [result] [metrics] [word_count] [tone]
Browse all storytelling templates or the full template library. Templates are one part of the AI Content Studio.
Stop writing from a blank page
Run this template with your brand voice, then schedule the result — the full 502-template library ships with every Nimply workspace.