Ad Copy template
Retargeting Ad Copy
Create retargeting ad copy that brings back warm leads without being intrusive. This is the exact template that ships in Nimply’s AI Content Studio — the full prompt is below, with every fill-in variable highlighted.
The full prompt
Write retargeting ad copy for [product_or_service] targeting users who [retargeting_action] (e.g., visited the pricing page, abandoned cart, viewed a product). Create 3 variations: 1) Reminder — gentle nudge about what they left behind, 2) Incentive — offer a discount or bonus to come back: [incentive], 3) Social proof — show what others are saying/doing. Each should acknowledge they have already shown interest without being creepy. Platform: [platform]. Keep primary text under 125 characters. Include urgency where appropriate.
Copy it anywhere, or open it in Nimply where each highlighted variable becomes a form field and the output lands as a draft in your planner.
How to run it in Nimply
- 1
Open the Content Studio
Every template in this library ships inside the app — find this one under Studio → Templates.
- 2
Fill the variables
The bracketed placeholders become form fields. Your brand voice settings apply automatically.
- 3
Generate and edit
Generation uses transparent AI credits. Rewrite the weakest line — the last 10% is your voice.
- 4
Schedule the draft
The output lands as a draft you can approve and schedule to any connected channel.
Craft notes
Getting the most from ad copy templates
- Write five hooks, keep one. The templates that generate multiple variants exist because first drafts of ads are almost never the winner.
- Name the audience inside the copy — an ad that could address anyone stops no one.
- One offer per ad. Stacked offers read as noise and depress every metric.
- Keep the claim inside what you can prove; ad platforms and customers both punish overreach.
More ad copy templates
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Create a story-driven carousel ad with copy for each card.
[card_count] [platform] [product_or_service] [narrative] [audience] [tone]
Google Display Ad Copy
Write Google Display ad copy adapted for multiple banner sizes.
[product_or_service] [benefit] [offer] [audience] [tone]
A/B Test Ad Variations
Generate structured A/B test ad variations with clear hypotheses.
[product_or_service] [current_ad_copy] [platform] [audience]
YouTube Pre-Roll Ad Script
YouTubeScript a YouTube pre-roll ad optimized for the 5-second skip threshold.
[product_or_service] [audience] [benefit] [tone] [offer]
Lead Generation Ad Copy
Create lead generation ad copy that maximizes form submissions.
[platform] [lead_magnet] [topic] [audience] [tone]
App Install Ad Copy
Create app install ad copy that drives downloads with social proof.
[app_name] [platform] [target_user] [key_benefit] [rating] [social_proof] [tone]
Browse all ad copy templates or the full template library. Templates are one part of the AI Content Studio.
Stop writing from a blank page
Run this template with your brand voice, then schedule the result — the full 502-template library ships with every Nimply workspace.