Ad Copy template
App Install Ad Copy
Create app install ad copy that drives downloads with social proof. This is the exact template that ships in Nimply’s AI Content Studio — the full prompt is below, with every fill-in variable highlighted.
The full prompt
Write app install ad copy for [app_name] on [platform]. The app helps [target_user] to [key_benefit]. Create: primary text (under 125 characters with a hook and the number one reason to download), headline (under 40 characters), description (under 30 characters), and 3 alternative headlines for testing. Highlight: app store rating if available [rating], number of downloads/users [social_proof], and the immediate value the user gets within the first minute of using the app. Include a download CTA. Tone: [tone].
Copy it anywhere, or open it in Nimply where each highlighted variable becomes a form field and the output lands as a draft in your planner.
How to run it in Nimply
- 1
Open the Content Studio
Every template in this library ships inside the app — find this one under Studio → Templates.
- 2
Fill the variables
The bracketed placeholders become form fields. Your brand voice settings apply automatically.
- 3
Generate and edit
Generation uses transparent AI credits. Rewrite the weakest line — the last 10% is your voice.
- 4
Schedule the draft
The output lands as a draft you can approve and schedule to any connected channel.
Craft notes
Getting the most from ad copy templates
- Write five hooks, keep one. The templates that generate multiple variants exist because first drafts of ads are almost never the winner.
- Name the audience inside the copy — an ad that could address anyone stops no one.
- One offer per ad. Stacked offers read as noise and depress every metric.
- Keep the claim inside what you can prove; ad platforms and customers both punish overreach.
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Browse all ad copy templates or the full template library. Templates are one part of the AI Content Studio.
Stop writing from a blank page
Run this template with your brand voice, then schedule the result — the full 502-template library ships with every Nimply workspace.