Ad Copy template
Lead Generation Ad Copy
Create lead generation ad copy that maximizes form submissions. This is the exact template that ships in Nimply’s AI Content Studio — the full prompt is below, with every fill-in variable highlighted.
The full prompt
Write a lead generation ad for [platform] offering [lead_magnet] about [topic]. The ad should convince people to give their email/info in exchange for the resource. Primary text: highlight the problem the lead magnet solves, tease what is inside (3 bullet points), mention it is free, and add social proof if possible. Headline: under 40 characters, benefit-focused. Description: under 30 characters. Target audience: [audience]. Include a form field suggestion (what info to collect). Tone: [tone].
Copy it anywhere, or open it in Nimply where each highlighted variable becomes a form field and the output lands as a draft in your planner.
How to run it in Nimply
- 1
Open the Content Studio
Every template in this library ships inside the app — find this one under Studio → Templates.
- 2
Fill the variables
The bracketed placeholders become form fields. Your brand voice settings apply automatically.
- 3
Generate and edit
Generation uses transparent AI credits. Rewrite the weakest line — the last 10% is your voice.
- 4
Schedule the draft
The output lands as a draft you can approve and schedule to any connected channel.
Craft notes
Getting the most from ad copy templates
- Write five hooks, keep one. The templates that generate multiple variants exist because first drafts of ads are almost never the winner.
- Name the audience inside the copy — an ad that could address anyone stops no one.
- One offer per ad. Stacked offers read as noise and depress every metric.
- Keep the claim inside what you can prove; ad platforms and customers both punish overreach.
More ad copy templates
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Browse all ad copy templates or the full template library. Templates are one part of the AI Content Studio.
Stop writing from a blank page
Run this template with your brand voice, then schedule the result — the full 502-template library ships with every Nimply workspace.