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Ad Copy template

Facebook

Facebook Ad Headlines and Descriptions

Generate Facebook ad headline and description combinations for A/B testing. This is the exact template that ships in Nimply’s AI Content Studio — the full prompt is below, with every fill-in variable highlighted.

Run this template in NimplyAll ad copy templates

The full prompt

Write 5 headline + description combinations for a Facebook ad promoting [product_or_service]. Headlines must be under 40 characters. Descriptions must be under 30 characters. Each pair should test a different angle: benefit-focused, urgency-driven, curiosity-based, social proof, and fear-of-missing-out. Target audience: [audience]. Offer: [offer]. CTA button type: [cta_button]. Rank them by expected CTR and explain your reasoning.

Copy it anywhere, or open it in Nimply where each highlighted variable becomes a form field and the output lands as a draft in your planner.

How to run it in Nimply

  1. 1

    Open the Content Studio

    Every template in this library ships inside the app — find this one under Studio → Templates.

  2. 2

    Fill the variables

    The bracketed placeholders become form fields. Your brand voice settings apply automatically.

  3. 3

    Generate and edit

    Generation uses transparent AI credits. Rewrite the weakest line — the last 10% is your voice.

  4. 4

    Schedule the draft

    The output lands as a draft you can approve and schedule to any connected channel.

Craft notes

Getting the most from ad copy templates

  • Write five hooks, keep one. The templates that generate multiple variants exist because first drafts of ads are almost never the winner.
  • Name the audience inside the copy — an ad that could address anyone stops no one.
  • One offer per ad. Stacked offers read as noise and depress every metric.
  • Keep the claim inside what you can prove; ad platforms and customers both punish overreach.

More ad copy templates

Google Search Ad Copy

Create Google responsive search ad copy with multiple headline/description options.

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Instagram Story Ad Script

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Script a 15-second Instagram Story ad with precise timing.

[product_or_service] [pain_point] [audience] [tone]

LinkedIn Sponsored Content Ad

LinkedIn

Craft LinkedIn sponsored content that feels native and professional.

[product_or_service] [audience] [tone] [offer]

TikTok Ad Script

TikTok

Script a TikTok ad that feels like organic content, not a traditional ad.

[product_or_service] [audience] [pain_point] [tone]

Retargeting Ad Copy

Create retargeting ad copy that brings back warm leads without being intrusive.

[product_or_service] [retargeting_action] [incentive] [platform]

Carousel Ad Card Copy

Create a story-driven carousel ad with copy for each card.

[card_count] [platform] [product_or_service] [narrative] [audience] [tone]

Browse all ad copy templates or the full template library. Templates are one part of the AI Content Studio.

Stop writing from a blank page

Run this template with your brand voice, then schedule the result — the full 502-template library ships with every Nimply workspace.

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