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Ad Copy template

Connected TV Ad Script

Script a CTV ad optimized for the large-screen, non-skippable format. This is the exact template that ships in Nimply’s AI Content Studio — the full prompt is below, with every fill-in variable highlighted.

Run this template in NimplyAll ad copy templates

The full prompt

Write a Connected TV (CTV) / OTT ad script for [product_or_service]. Duration: [duration] seconds (15 or 30). CTV ads are non-skippable and watched on large screens — use the full time wisely. Structure: visual hook (first 3 seconds — cinematic, not phone-quality), problem/desire setup, product introduction with visual demonstration, key benefit with proof point, brand logo and CTA (with QR code suggestion). Include: voiceover script, scene descriptions with camera directions, music/sound design notes, and an on-screen CTA optimized for TV (no tiny text, QR codes for mobile follow-up). Target audience: [audience]. Tone: [tone].

Copy it anywhere, or open it in Nimply where each highlighted variable becomes a form field and the output lands as a draft in your planner.

How to run it in Nimply

  1. 1

    Open the Content Studio

    Every template in this library ships inside the app — find this one under Studio → Templates.

  2. 2

    Fill the variables

    The bracketed placeholders become form fields. Your brand voice settings apply automatically.

  3. 3

    Generate and edit

    Generation uses transparent AI credits. Rewrite the weakest line — the last 10% is your voice.

  4. 4

    Schedule the draft

    The output lands as a draft you can approve and schedule to any connected channel.

Craft notes

Getting the most from ad copy templates

  • Write five hooks, keep one. The templates that generate multiple variants exist because first drafts of ads are almost never the winner.
  • Name the audience inside the copy — an ad that could address anyone stops no one.
  • One offer per ad. Stacked offers read as noise and depress every metric.
  • Keep the claim inside what you can prove; ad platforms and customers both punish overreach.

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Browse all ad copy templates or the full template library. Templates are one part of the AI Content Studio.

Stop writing from a blank page

Run this template with your brand voice, then schedule the result — the full 502-template library ships with every Nimply workspace.

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