Create content with AI

Open the composer and the AI Assistant sits alongside your post: give it a topic, a few keywords, or a rough draft and it generates captions, hooks, and hashtag suggestions. The most useful habit is the per-platform rewrite — write the message once, then have the assistant retune it for LinkedIn’s tone, X’s length, and Instagram’s style before you schedule each version.

The assistant is unlimited on every paid plan, drawing from your monthly credit allowance. More on what it writes on the AI Assistant page.

The Content Studio is the visual side of the workflow: describe what you need and generate original images for your posts, with your brand voice and style settings keeping the output consistent. The studio also houses the more specialized tools — the YouTube thumbnail composer with side-by-side comparison, and carousel rendering for Instagram images and LinkedIn PDFs.

Generated assets land in your media library, ready to attach to any post. Image generation spends AI credits per generation; editing and re-rendering existing layouts doesn’t regenerate the image, so iterate freely.

The blank page is the real enemy, so Nimply feeds you raw material: the Feeds area streams live articles from 2,200+ industry sources. When something fits your audience, one click starts a post from it — the create-post flow opens with the article as context, and the assistant drafts your take rather than a generic summary. Feed finds can also be saved to your Ideas boards to plan around later.

This pairs naturally with the agents: Trend Scout watches your industry sources continuously and files suggestions as Ideas cards, while the Content Repurposer and Evergreen Recycler turn your own best posts into fresh drafts. See the AI Agents page for the full roster.

Every plan includes a monthly AI credit allowance, and all the AI tools draw from the same wallet — assistant drafts, image generations, agent runs. Costs are shown before heavier operations, and you can top up any time. In practice, writing is cheap and image generation is where credits go, so let the assistant iterate freely and be a little more deliberate with visuals.

Setting your brand voice once pays for itself here: with tone, audience, and style captured in your workspace settings, first drafts start closer to usable, which means fewer regeneration rounds across every tool that writes or draws for you.

Whatever the AI helped create, it ships through the same pipeline you set up in the getting started guide: draft, optional approval, calendar slot, auto-publish. That consistency is deliberate — AI accelerates the creation, but nothing reaches your audience without passing the same review your hand-written posts do.