One simple rule
1 credit = $0.002. Every customer pays the same number of credits for the same action, on every plan. A bigger plan doesn’t make AI cheaper or dearer — it just includes more credits each month.
Credits in each plan
Every plan includes credits that refill every month. Yearly plans refill monthly too, with the same number. Plan credits that you don’t use in a month don’t roll over.
| Plan | Price | AI credits every month |
|---|---|---|
| Free | $0 | 100 |
| Creator | $9.99 / month | 2,000 |
| Growth | $49.99 / month | 10,000 |
| Agency | $99.99 / month | 20,000 |
Starting a free trial of a paid plan? The trial comes with 250 credits to try things out, and your plan’s full monthly credits arrive with your first payment.
Roughly what things cost
These are rough guides. The real cost depends on the AI model you pick, and the app always shows it before anything runs.
- Write a caption with the AI Assistantabout 1–3 credits
- Generate an AI image (typical model)about 42 credits
- An agent run, like a LinkedIn Ghostwriter drafta few credits for text; more if it makes images
- AI video, voice-over and dubbingmore, and it grows with the length
- Download a design at normal social sizesno credits
- Change the text or layout on a thumbnail you already madeno credits
To put that in context: the Creator plan’s 2,000 credits a month are enough for about 47 AI images, or hundreds of captions — or a mix of both.
Need more? Credits you buy never expire
There are two ways to add credits. Both kinds never expire, and Nimply only uses them after your plan credits for the month are gone.
One-time packs
On any plan, on the web or in the mobile app.
- 1,500 credits$2.99
- 5,000 credits$9.99
- 20,000 credits$39.99
Monthly add-on
On a paid plan billed on the web.
1,000 extra credits every month for $2 a month, or $24 a year (still delivered as 1,000 each month).
Buy packs from your workspace’s usage settings and manage add-ons under billing. Plan prices and limits are on the pricing page.