Product & Launch template
Product Anniversary Post
Celebrate a product anniversary with evolution highlights and community credit. This is the exact template that ships in Nimply’s AI Content Studio — the full prompt is below, with every fill-in variable highlighted.
The full prompt
Write a product anniversary post for [platform] celebrating [years] years of [product_name]. Structure: a nostalgic opening (what the product looked like when it launched), key milestones on the journey (5-6 highlights with dates), how the product has evolved (then vs. now comparison), the community's role in shaping the product (specific examples of user feedback that drove changes), a fun fact or easter egg about the product's history, and a preview of what is next. Keep under [word_count] words. Tone: [tone]. Include visual suggestions (timeline, comparison screenshots, team photos).
Copy it anywhere, or open it in Nimply where each highlighted variable becomes a form field and the output lands as a draft in your planner.
How to run it in Nimply
- 1
Open the Content Studio
Every template in this library ships inside the app — find this one under Studio → Templates.
- 2
Fill the variables
The bracketed placeholders become form fields. Your brand voice settings apply automatically.
- 3
Generate and edit
Generation uses transparent AI credits. Rewrite the weakest line — the last 10% is your voice.
- 4
Schedule the draft
The output lands as a draft you can approve and schedule to any connected channel.
Craft notes
Getting the most from product & launch templates
- Lead with the pain, land the product second — the announcement templates are structured problem → shift → proof → ask.
- Feature explainers should show the feature in use, not describe it; the demo templates script the showing.
- A launch is a week, not a post. Sequence tease, announcement, depth, and proof as separate beats.
- Changelog posts are trust deposits: small, frequent, specific. The template keeps them under two minutes to produce.
More product & launch templates
Product Security/Privacy Update
Communicate security updates as trust-building opportunities.
[product_name] [brand_name] [update_details] [count] [tone]
Product Changelog Post
Turn a product changelog into an engaging narrative with personality.
[platform] [brand_name] [time_period] [updates] [tone] [word_count]
Product Tips and Tricks Email Series
Create a tips and tricks email series that turns users into power users.
[product_name] [time_saved] [common_tool] [tone]
Product Ecosystem Overview Post
Map your product ecosystem to help users discover connected solutions.
[platform] [brand_name] [products] [word_count] [tone]
User Onboarding Tooltip Copy
Write onboarding tooltip copy that guides users in 3-second-scannable bites.
[count] [product_name] [tone]
Feature Announcement Post
Announce a feature by leading with the problem it solves.
[platform] [feature_name] [product_name] [word_count] [tone]
Browse all product & launch templates or the full template library. Templates are one part of the AI Content Studio.
Stop writing from a blank page
Run this template with your brand voice, then schedule the result — the full 502-template library ships with every Nimply workspace.