Product & Launch template
Feature Announcement Post
Announce a feature by leading with the problem it solves. This is the exact template that ships in Nimply’s AI Content Studio — the full prompt is below, with every fill-in variable highlighted.
The full prompt
Write a feature announcement post for [platform] about [feature_name] in [product_name]. Do not lead with the feature — lead with the problem it solves. Structure: the pain point your users were experiencing (2 sentences), the announcement — introducing the feature (1 sentence), how it works (3-4 bullet points, simple language), who benefits most (be specific), how to access/enable it, and a CTA to try it now. Include a visual suggestion (screenshot, GIF, video concept). Keep under [word_count] words. Tone: excited but [tone]. Avoid: "We are thrilled to announce" and similar corporate openings.
Copy it anywhere, or open it in Nimply where each highlighted variable becomes a form field and the output lands as a draft in your planner.
How to run it in Nimply
- 1
Open the Content Studio
Every template in this library ships inside the app — find this one under Studio → Templates.
- 2
Fill the variables
The bracketed placeholders become form fields. Your brand voice settings apply automatically.
- 3
Generate and edit
Generation uses transparent AI credits. Rewrite the weakest line — the last 10% is your voice.
- 4
Schedule the draft
The output lands as a draft you can approve and schedule to any connected channel.
Craft notes
Getting the most from product & launch templates
- Lead with the pain, land the product second — the announcement templates are structured problem → shift → proof → ask.
- Feature explainers should show the feature in use, not describe it; the demo templates script the showing.
- A launch is a week, not a post. Sequence tease, announcement, depth, and proof as separate beats.
- Changelog posts are trust deposits: small, frequent, specific. The template keeps them under two minutes to produce.
More product & launch templates
Release Notes Post
Transform technical release notes into user-friendly, engaging updates.
[product_name] [version] [changes_list] [tone]
Product Comparison Content
Compare your product to alternatives with honesty and specific evidence.
[product_name] [competitor_count] [category] [criteria_count] [word_count] [tone]
Product Demo Script
Script a product demo that connects features to customer pain points.
[product_name] [duration] [audience] [pain_point] [feature_count] [tone]
Waitlist Announcement Post
Build anticipation for a new product with an exclusive waitlist announcement.
[platform] [product_name] [tone]
Beta Feedback Request Post
Request specific beta feedback while making testers feel valued.
[platform] [product_name] [feedback_areas] [incentive] [tone]
Product Use Case Showcase
Showcase a specific use case that makes the target persona say "that is me."
[platform] [persona] [product_name] [achieve_outcome] [result_metrics] [word_count] [tone]
Browse all product & launch templates or the full template library. Templates are one part of the AI Content Studio.
Stop writing from a blank page
Run this template with your brand voice, then schedule the result — the full 502-template library ships with every Nimply workspace.