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Branding & Voice template

Brand Onboarding Welcome Kit Copy

Write welcome kit copy that excites new customers and guides their first steps. This is the exact template that ships in Nimply’s AI Content Studio — the full prompt is below, with every fill-in variable highlighted.

The full prompt

Write copy for a new customer welcome kit from [brand_name]. Include: a welcome card message (50 words — personal, warm), a "Getting Started" guide outline (5 first steps), a brand story insert (100 words — the short version), a FAQ card (5 essential questions), a social media follow CTA card, a referral program card (how to share with friends), and a thank you/appreciation note. Each piece should be concise enough for print materials. Tone: [tone]. The welcome kit should make someone feel excited about their choice and confident about the next steps.

Copy it anywhere, or open it in Nimply where each highlighted variable becomes a form field and the output lands as a draft in your planner.

How to run it in Nimply

  1. 1

    Open the Content Studio

    Every template in this library ships inside the app — find this one under Studio → Templates.

  2. 2

    Fill the variables

    The bracketed placeholders become form fields. Your brand voice settings apply automatically.

  3. 3

    Generate and edit

    Generation uses transparent AI credits. Rewrite the weakest line — the last 10% is your voice.

  4. 4

    Schedule the draft

    The output lands as a draft you can approve and schedule to any connected channel.

Craft notes

Getting the most from branding & voice templates

  • A voice definition you can’t violate is not a definition. Good ones name what the brand would never say.
  • Bios are conversion copy, not autobiography — lead with what the follower gets.
  • Write the tagline last; it is a compression of positioning, not a substitute for it.
  • Test voice consistency where it breaks first: the replies, not the posts.

Stop writing from a blank page

Run this template with your brand voice, then schedule the result — the full 502-template library ships with every Nimply workspace.