Branding & Voice template
Brand Voice Guide
Build a complete brand voice guide with personality, rules, and examples. This is the exact template that ships in Nimply’s AI Content Studio — the full prompt is below, with every fill-in variable highlighted.
The full prompt
Create a comprehensive brand voice guide for [brand_name]. Brand personality: [personality_traits] (e.g., bold, friendly, expert). Industry: [industry]. Target audience: [audience]. Include: Brand personality profile (describe the brand as a person — age, style, how they talk at a dinner party), Voice attributes (4 key attributes with descriptions and scales, e.g., "Formal vs. Casual: We sit at a 3/5"), Tone variations by context (social media, customer support, marketing, internal), Do's and Don'ts with examples (5 each), Vocabulary list (10 words to use, 10 to avoid), Sample copy in the brand voice for 3 scenarios (social post, customer email, error message). Tone baseline: [tone].
Copy it anywhere, or open it in Nimply where each highlighted variable becomes a form field and the output lands as a draft in your planner.
How to run it in Nimply
- 1
Open the Content Studio
Every template in this library ships inside the app — find this one under Studio → Templates.
- 2
Fill the variables
The bracketed placeholders become form fields. Your brand voice settings apply automatically.
- 3
Generate and edit
Generation uses transparent AI credits. Rewrite the weakest line — the last 10% is your voice.
- 4
Schedule the draft
The output lands as a draft you can approve and schedule to any connected channel.
Craft notes
Getting the most from branding & voice templates
- A voice definition you can’t violate is not a definition. Good ones name what the brand would never say.
- Bios are conversion copy, not autobiography — lead with what the follower gets.
- Write the tagline last; it is a compression of positioning, not a substitute for it.
- Test voice consistency where it breaks first: the replies, not the posts.
More branding & voice templates
Tagline Generator
Create 15 strategic tagline options with memorability analysis.
[brand_name] [what_they_do] [differentiator] [desired_feeling]
About Page Copy
Write an about page that tells a compelling brand origin story.
[brand_name] [founding_year] [founder_name] [location] [industry] [team_size] [achievement] [differentiator_count] [cta_action] [word_count] [tone]
Elevator Pitch
Craft elevator pitches for different contexts from 15 seconds to email.
[brand_name] [what_you_do] [audience] [key_result] [tone]
Brand Story Narrative
Craft a five-act brand story narrative for multi-channel use.
[brand_name] [founder_name] [origin_story] [problem] [solution] [word_count] [tone]
Value Proposition Canvas
Build a value proposition canvas connecting customer needs to your solution.
[brand_name] [audience] [industry] [tone]
Brand Messaging Framework
Build a complete brand messaging framework with positioning and proof points.
[brand_name] [audience] [industry] [competitors] [tone]
Browse all branding & voice templates or the full template library. Templates are one part of the AI Content Studio.
Stop writing from a blank page
Run this template with your brand voice, then schedule the result — the full 502-template library ships with every Nimply workspace.