Ad Copy template
Testimonial-Based Ad Copy
Turn customer testimonials into compelling ad copy that builds trust. This is the exact template that ships in Nimply’s AI Content Studio — the full prompt is below, with every fill-in variable highlighted.
The full prompt
Transform this customer testimonial into ad copy for [platform]: "[testimonial]". Create: 1) A headline that captures the key result (under 40 characters), 2) Primary text that sets up the customer's challenge, uses the testimonial as proof, and pivots to a CTA (under 150 words), 3) A shorter variation using just the most powerful quote from the testimonial with minimal framing. Customer name: [customer_name]. Customer title/company: [customer_title]. Tone: [tone]. The testimonial should be the star — do not over-edit the customer's voice.
Copy it anywhere, or open it in Nimply where each highlighted variable becomes a form field and the output lands as a draft in your planner.
How to run it in Nimply
- 1
Open the Content Studio
Every template in this library ships inside the app — find this one under Studio → Templates.
- 2
Fill the variables
The bracketed placeholders become form fields. Your brand voice settings apply automatically.
- 3
Generate and edit
Generation uses transparent AI credits. Rewrite the weakest line — the last 10% is your voice.
- 4
Schedule the draft
The output lands as a draft you can approve and schedule to any connected channel.
Craft notes
Getting the most from ad copy templates
- Write five hooks, keep one. The templates that generate multiple variants exist because first drafts of ads are almost never the winner.
- Name the audience inside the copy — an ad that could address anyone stops no one.
- One offer per ad. Stacked offers read as noise and depress every metric.
- Keep the claim inside what you can prove; ad platforms and customers both punish overreach.
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Browse all ad copy templates or the full template library. Templates are one part of the AI Content Studio.
Stop writing from a blank page
Run this template with your brand voice, then schedule the result — the full 502-template library ships with every Nimply workspace.