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Ad Copy template

Ecommerce Product Ad Copy

Create product ad copy optimized for direct purchase conversion. This is the exact template that ships in Nimply’s AI Content Studio — the full prompt is below, with every fill-in variable highlighted.

The full prompt

Write ecommerce product ad copy for [product_name] on [platform]. Price: [price]. Key features: [features]. Target buyer: [buyer_persona]. Create: primary text (under 125 words) with a hook about the buyer's desire/problem, product introduction, 3 key selling points, and urgency/CTA. Headline (under 40 characters). Description (under 30 characters). Write for a direct purchase intent — these people are ready to buy, they just need the right push. Include free shipping, returns policy, or guarantee mentions if applicable: [trust_signals]. Tone: [tone].

Copy it anywhere, or open it in Nimply where each highlighted variable becomes a form field and the output lands as a draft in your planner.

How to run it in Nimply

  1. 1

    Open the Content Studio

    Every template in this library ships inside the app — find this one under Studio → Templates.

  2. 2

    Fill the variables

    The bracketed placeholders become form fields. Your brand voice settings apply automatically.

  3. 3

    Generate and edit

    Generation uses transparent AI credits. Rewrite the weakest line — the last 10% is your voice.

  4. 4

    Schedule the draft

    The output lands as a draft you can approve and schedule to any connected channel.

Craft notes

Getting the most from ad copy templates

  • Write five hooks, keep one. The templates that generate multiple variants exist because first drafts of ads are almost never the winner.
  • Name the audience inside the copy — an ad that could address anyone stops no one.
  • One offer per ad. Stacked offers read as noise and depress every metric.
  • Keep the claim inside what you can prove; ad platforms and customers both punish overreach.

Stop writing from a blank page

Run this template with your brand voice, then schedule the result — the full 502-template library ships with every Nimply workspace.