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Video Scripts template

Explainer Video Script

Script a 90-second animated explainer video with scene-by-scene direction. This is the exact template that ships in Nimply’s AI Content Studio — the full prompt is below, with every fill-in variable highlighted.

The full prompt

Write an animated explainer video script (90 seconds) for [product_or_service]. Follow the classic explainer structure: Problem (20s) — paint the pain point vividly. Solution (20s) — introduce your product as the answer. How it works (30s) — 3 simple steps with visual scene descriptions. Benefits (10s) — the transformation/result. CTA (10s) — what to do next. Include: voiceover script, visual/animation direction for each scene, on-screen text suggestions, and music mood notes. Keep language at a [reading_level] reading level. Tone: [tone]. Target audience: [audience].

Copy it anywhere, or open it in Nimply where each highlighted variable becomes a form field and the output lands as a draft in your planner.

How to run it in Nimply

  1. 1

    Open the Content Studio

    Every template in this library ships inside the app — find this one under Studio → Templates.

  2. 2

    Fill the variables

    The bracketed placeholders become form fields. Your brand voice settings apply automatically.

  3. 3

    Generate and edit

    Generation uses transparent AI credits. Rewrite the weakest line — the last 10% is your voice.

  4. 4

    Schedule the draft

    The output lands as a draft you can approve and schedule to any connected channel.

Craft notes

Getting the most from video scripts templates

  • Write the hook last, after you know the payoff — then promise exactly that payoff, immediately.
  • Script for speech, not reading: short sentences, contractions, no clause stacks. Read it aloud once before filming.
  • One retention device per 10-15 seconds — a question, a reveal, a visual change. The templates place the slots.
  • The caption is a second hook for sound-off viewers; the video templates pair with caption templates from the social set.

Stop writing from a blank page

Run this template with your brand voice, then schedule the result — the full 502-template library ships with every Nimply workspace.