Storytelling template
Behind-the-Scenes Story
Share behind-the-scenes content that humanizes your brand. This is the exact template that ships in Nimply’s AI Content Studio — the full prompt is below, with every fill-in variable highlighted.
The full prompt
Write a behind-the-scenes story post for [platform] about [bts_topic] at [brand_name]. This could be: how a product is made, a day in the life at the company, prep for a big launch, or a team tradition. Include: a hook that makes people curious about what happens "backstage", a chronological or process-based narrative, candid details that humanize the brand (imperfections are good), specific names or roles (use placeholders), a surprising or little-known fact, and a closing that connects the BTS to why your product/service is special. Keep under [word_count] words. Tone: authentic and [tone]. Include photo/video content suggestions.
Copy it anywhere, or open it in Nimply where each highlighted variable becomes a form field and the output lands as a draft in your planner.
How to run it in Nimply
- 1
Open the Content Studio
Every template in this library ships inside the app — find this one under Studio → Templates.
- 2
Fill the variables
The bracketed placeholders become form fields. Your brand voice settings apply automatically.
- 3
Generate and edit
Generation uses transparent AI credits. Rewrite the weakest line — the last 10% is your voice.
- 4
Schedule the draft
The output lands as a draft you can approve and schedule to any connected channel.
Craft notes
Getting the most from storytelling templates
- Start inside the moment ("The email arrived at 6:04am"), never at the chronological beginning ("I founded the company in 2019").
- Stakes make stories: what would have been lost? The templates ask explicitly.
- The failure-story format builds more trust than any win — but only when the lesson cost you something real.
- End on the change, not the moral. Readers extract lessons better than captions state them.
More storytelling templates
Founder Story Post
Share a founder story with vulnerability and pivotal moments.
[platform] [founder_name] [brand_name] [origin_moment] [word_count] [tone]
Milestone Celebration Story
Celebrate a milestone with a narrative that honors the journey.
[platform] [brand_name] [milestone] [word_count] [tone]
Transformation Narrative
Write a transformation narrative that inspires the audience to act.
[platform] [subject] [before_state] [after_state] [catalyst] [word_count] [tone]
Day-in-the-Life Post
Create an immersive day-in-the-life post with chronological storytelling.
[platform] [role] [brand_name] [word_count] [tone]
Lesson Learned Story
Share a lesson learned through honest storytelling about a mistake.
[platform] [brand_or_person] [lesson] [word_count] [tone]
Product Origin Story
Tell the origin story of a product to build appreciation for the craft.
[product_name] [platform] [word_count] [tone]
Browse all storytelling templates or the full template library. Templates are one part of the AI Content Studio.
Stop writing from a blank page
Run this template with your brand voice, then schedule the result — the full 502-template library ships with every Nimply workspace.