Social Posts template
Content Pillar Strategy Document
Define content pillars with post ideas, ratios, and a sample calendar. This is the exact template that ships in Nimply’s AI Content Studio — the full prompt is below, with every fill-in variable highlighted.
The full prompt
Create a content pillar strategy for [brand_name] on [platform]. Define [pillar_count] content pillars. For each pillar: a name, a 1-sentence description, why this pillar matters to your audience, the percentage of total content it should represent, 5 example post ideas, the content formats that work best for this pillar, and KPIs to track per pillar. Include: an overall content mix recommendation (educational vs. entertaining vs. promotional vs. engagement), a visual brand board concept for each pillar, and a month-long sample calendar showing how pillars rotate. Industry: [industry]. Tone: [tone].
Copy it anywhere, or open it in Nimply where each highlighted variable becomes a form field and the output lands as a draft in your planner.
How to run it in Nimply
- 1
Open the Content Studio
Every template in this library ships inside the app — find this one under Studio → Templates.
- 2
Fill the variables
The bracketed placeholders become form fields. Your brand voice settings apply automatically.
- 3
Generate and edit
Generation uses transparent AI credits. Rewrite the weakest line — the last 10% is your voice.
- 4
Schedule the draft
The output lands as a draft you can approve and schedule to any connected channel.
Craft notes
Getting the most from social posts templates
- The first line is the whole game: most platforms truncate at 100-140 characters, so put the hook before the fold.
- One post, one idea. Templates that try to inform, entertain, and sell at once produce mush.
- Match the platform’s native energy — a LinkedIn insight reads wrong on Threads, and vice versa. That is why these prompts are platform-specific.
- Always rewrite the generated draft’s weakest sentence yourself. The 90% draft is the product; the last 10% is your voice.
More social posts templates
LinkedIn Thought Leadership Post
LinkedInCraft an authoritative LinkedIn thought leadership post with engagement hooks.
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Twitter/X Thread Starter
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[topic] [reading_level] [tone]
Instagram Carousel Caption
InstagramWrite an Instagram carousel caption with slide breakdown and hashtag strategy.
[slide_count] [topic] [tone] [audience]
Facebook Community Post
FacebookCreate a Facebook post optimized for community engagement and discussion.
[topic] [tone] [audience]
TikTok Video Caption
TikTokWrite a short, punchy TikTok caption that drives video views.
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Pinterest Pin Description
PinterestCreate an SEO-optimized Pinterest pin description with keywords and CTA.
[topic] [keywords] [tone]
Browse all social posts templates or the full template library. Templates are one part of the AI Content Studio.
Stop writing from a blank page
Run this template with your brand voice, then schedule the result — the full 502-template library ships with every Nimply workspace.