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Social SEO & Discovery template

SEO Content Refresh Checklist

Create a comprehensive content refresh plan with copy updates. This is the exact template that ships in Nimply’s AI Content Studio — the full prompt is below, with every fill-in variable highlighted.

The full prompt

Create a content refresh checklist and updated copy for a page about [topic] that was published on [original_date]. Target keyword: [keyword]. Current word count: [current_word_count]. Provide: title tag update suggestions, meta description refresh, new sections to add (with draft copy), outdated sections to update or remove, updated statistics or data points to include, new internal linking opportunities (suggest 5), heading structure improvements, featured snippet optimization, and E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) improvements. Include a before/after comparison for the most critical changes. Estimate the ranking impact of these updates.

Copy it anywhere, or open it in Nimply where each highlighted variable becomes a form field and the output lands as a draft in your planner.

How to run it in Nimply

  1. 1

    Open the Content Studio

    Every template in this library ships inside the app — find this one under Studio → Templates.

  2. 2

    Fill the variables

    The bracketed placeholders become form fields. Your brand voice settings apply automatically.

  3. 3

    Generate and edit

    Generation uses transparent AI credits. Rewrite the weakest line — the last 10% is your voice.

  4. 4

    Schedule the draft

    The output lands as a draft you can approve and schedule to any connected channel.

Craft notes

Getting the most from social seo & discovery templates

  • Say the search phrase plainly in the first line and on-screen text — algorithms index what is said and shown, not what is implied.
  • Question-shaped content matches question-shaped searches; the how-to and question-hook templates exist for this.
  • Pinterest descriptions are pure search copy: front-load keywords, describe the click’s payoff, skip the wordplay.
  • Discovery content compounds — a searchable post earns for months, so weight it toward evergreen topics.

Stop writing from a blank page

Run this template with your brand voice, then schedule the result — the full 502-template library ships with every Nimply workspace.