Product & Launch template
Product Update Email
Communicate product updates by connecting changes to user feedback. This is the exact template that ships in Nimply’s AI Content Studio — the full prompt is below, with every fill-in variable highlighted.
The full prompt
Write a product update email for [product_name] users. Updates to communicate: [updates]. Subject line (3 options). Email body (250-300 words): a personal opening from the product team, a highlight of the most impactful update (lead with this), remaining updates in a scannable format, a "You asked, we built" section connecting updates to user feedback, upcoming features teaser, and a CTA to explore the updates. Include a GIF or screenshot suggestion for the main update. Tone: [tone]. Make users feel like the product is alive and constantly improving.
Copy it anywhere, or open it in Nimply where each highlighted variable becomes a form field and the output lands as a draft in your planner.
How to run it in Nimply
- 1
Open the Content Studio
Every template in this library ships inside the app — find this one under Studio → Templates.
- 2
Fill the variables
The bracketed placeholders become form fields. Your brand voice settings apply automatically.
- 3
Generate and edit
Generation uses transparent AI credits. Rewrite the weakest line — the last 10% is your voice.
- 4
Schedule the draft
The output lands as a draft you can approve and schedule to any connected channel.
Craft notes
Getting the most from product & launch templates
- Lead with the pain, land the product second — the announcement templates are structured problem → shift → proof → ask.
- Feature explainers should show the feature in use, not describe it; the demo templates script the showing.
- A launch is a week, not a post. Sequence tease, announcement, depth, and proof as separate beats.
- Changelog posts are trust deposits: small, frequent, specific. The template keeps them under two minutes to produce.
More product & launch templates
Product Onboarding Guide Post
Guide new users through progressive onboarding milestones.
[product_name] [platform] [timeframe] [milestone_count] [tone]
Customer Feature Request Response
Respond to feature requests with transparency and clear reasoning.
[product_name] [feature_request] [response_type] [tone]
Product Sunset/Deprecation Notice
Communicate a product sunset with empathy, clarity, and migration guidance.
[item_being_sunset] [product_name] [sunset_date] [replacement] [tone] [word_count]
Product Tip of the Week
Share a weekly product tip that makes users feel like they found a hidden gem.
[platform] [product_name] [tip_topic] [tone]
Product vs. DIY Comparison
Honestly compare your product to DIY approaches with balanced advice.
[platform] [product_name] [task] [tone] [word_count]
Product Social Proof Compilation
Compile social proof that lets customers speak louder than the brand.
[platform] [product_name] [testimonial_count] [word_count] [tone]
Browse all product & launch templates or the full template library. Templates are one part of the AI Content Studio.
Stop writing from a blank page
Run this template with your brand voice, then schedule the result — the full 502-template library ships with every Nimply workspace.