Email Marketing template
Dunning/Payment Failed Email
Handle failed payment notifications with clarity and empathy. This is the exact template that ships in Nimply’s AI Content Studio — the full prompt is below, with every fill-in variable highlighted.
The full prompt
Write a payment failed email from [brand_name]. Subject line (3 options — clear but not alarming). Email body (150-200 words): clearly state that the payment did not go through (specific but not accusatory), explain what happens if not resolved (service interruption date), provide a direct "Update Payment" CTA link, offer alternative payment options, include support contact information for issues, and add a reassuring note about data/account security. Tone: [tone] but matter-of-fact. Be helpful, not threatening. Include a P.S. noting that this might be a bank issue, not theirs.
Copy it anywhere, or open it in Nimply where each highlighted variable becomes a form field and the output lands as a draft in your planner.
How to run it in Nimply
- 1
Open the Content Studio
Every template in this library ships inside the app — find this one under Studio → Templates.
- 2
Fill the variables
The bracketed placeholders become form fields. Your brand voice settings apply automatically.
- 3
Generate and edit
Generation uses transparent AI credits. Rewrite the weakest line — the last 10% is your voice.
- 4
Schedule the draft
The output lands as a draft you can approve and schedule to any connected channel.
Craft notes
Getting the most from email marketing templates
- The subject line is 80% of the outcome; the battery templates generate ten so you never ship your first idea.
- One email, one CTA. Secondary links bleed clicks from the action that matters.
- Write to one reader — "you," singular, with a specific situation — and the whole email tightens.
- The winback templates work because they offer an easy exit too; a clean list beats a big one.
More email marketing templates
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Subscription Renewal Reminder Email
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Customer Anniversary Email
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Email Footer/Signature Copy
Create email footer variations including promotional and seasonal options.
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Browse all email marketing templates or the full template library. Templates are one part of the AI Content Studio.
Stop writing from a blank page
Run this template with your brand voice, then schedule the result — the full 502-template library ships with every Nimply workspace.