Crisis Communication template
Shipping/Supply Chain Delay Notice
Communicate shipping delays with empathy and clear customer options. This is the exact template that ships in Nimply’s AI Content Studio — the full prompt is below, with every fill-in variable highlighted.
The full prompt
Write a shipping or supply chain delay notice from [brand_name]. Delay details: [delay_details]. Affected orders: [affected_scope]. Expected resolution: [resolution_timeline]. Include: an honest explanation of the cause (supply chain issues, shipping carrier delays, etc.), which orders are affected, the new expected delivery timeline, what options customers have (wait, cancel for refund, substitute product), how to contact support, a proactive credit or discount for the inconvenience: [compensation], and an apology. Write for: email, website banner, and social media. Tone: empathetic and [tone]. Under-promise and over-deliver on the new timeline.
Copy it anywhere, or open it in Nimply where each highlighted variable becomes a form field and the output lands as a draft in your planner.
How to run it in Nimply
- 1
Open the Content Studio
Every template in this library ships inside the app — find this one under Studio → Templates.
- 2
Fill the variables
The bracketed placeholders become form fields. Your brand voice settings apply automatically.
- 3
Generate and edit
Generation uses transparent AI credits. Rewrite the weakest line — the last 10% is your voice.
- 4
Schedule the draft
The output lands as a draft you can approve and schedule to any connected channel.
Craft notes
Getting the most from crisis communication templates
- Speed beats polish for the first statement; the holding-statement template exists so "we know, we’re on it" goes out in minutes.
- Say the uncomfortable word. Apologies that never say "sorry" and outage posts that never say "down" read as evasion.
- Commit to the next update time, not the fix time — you control one of them.
- These are communication templates, not legal advice; breach notifications in particular have jurisdiction-specific requirements your counsel owns.
More crisis communication templates
Crisis Communication Plan Template
Build a comprehensive crisis communication plan with levels and protocols.
[brand_name] [industry] [crisis_types] [tone]
Sensitive Topic Statement
Address sensitive topics only when genuine, with a decision framework.
[brand_name] [sensitive_topic] [tone] [word_count]
Misinformation Correction Post
Correct misinformation by leading with truth, not repeating the false claim.
[platform] [brand_name] [misinformation_topic] [false_claim] [truth] [tone] [word_count]
Post-Incident Customer Email
Send a personal post-incident email that treats each customer as an individual.
[brand_name] [incident] [goodwill_offer] [tone]
Reputation Recovery Campaign Post
Rebuild reputation by demonstrating concrete changes and measurable results.
[platform] [brand_name] [past_crisis] [word_count] [tone]
Proactive Risk Communication
Get ahead of potential issues with transparent proactive communication.
[brand_name] [potential_issue] [tone]
Browse all crisis communication templates or the full template library. Templates are one part of the AI Content Studio.
Stop writing from a blank page
Run this template with your brand voice, then schedule the result — the full 502-template library ships with every Nimply workspace.